Ultra fans do not skim. During a race they sit on one page for hours, refreshing to find out whether one specific person is still moving. Below are our real numbers, measured from our own server logs and refreshed every few minutes. Check them yourself.
Badwater, Hardrock, Western States and UTMB publish checkpoint times and nothing else. Every GPS-based tracker simply cannot cover them. We turn official splits into live positions, which is why we exist at all.
Most people check in again and again through a race. A smaller group simply leaves it open. In the Badwater 135 468 sessions ran past an hour, 59 ran past four, 9 ran past eight, and the longest single session was 24h 36m — the length of the race itself. Median session is 3m 16s, because checking on someone is a thing people do many times, not once.
We have never bought an ad or run a campaign. Almost all traffic is people sharing a runner's link with their own friends and family.
We have never had a sponsor. The first one takes a risk on an unproven platform, so the founding rate is lower and stays locked for as long as they keep the slot.
Presented-by placement for the full duration, which for a hundred-miler is 24 to 48 continuous hours. First three partners only.
Same placement across five races, booked in advance. Works out at $1,200 a race.
What the rate becomes once the first three are taken. Nobody has paid this yet and we are not going to pretend otherwise.
The arithmetic, from the numbers at the top of this page. One race drew 4,629 people and 20,877 page loads, and 475 of those sessions ran past an hour. At the founding rate that is around $3 per hour-long session, and nothing at all for the other 3,382 people who came through. Divide it yourself, the figures update live.
What is not included: we do not run tracking pixels, we do not sell data, and there is no third-party ad script anywhere on this site. That is the reason the audience tolerates a sponsor at all, so it is not negotiable.
Type a name and it renders in position on the race page, above the leaderboard, with the field still moving underneath. Nothing is saved and nobody else sees it.
No paywall, no account, no app. Runners, crews and families never pay. Sponsorship is how it stays that way, and we say so on the page.
We keep inventory deliberately small — around three clean placements. This audience is hostile to clutter and we would rather protect the thing that makes it worth sponsoring.