For sponsors
Three founder slots.
$1,500 each.
Locked forever. For the audience that does not close the tab — measured, never estimated.
Lock your founding slot →Your brand sits above the live leaderboard for 24–48 continuous hours per race.
Rendered on the Badwater 135 replay: the presented-by line above the live board, on screen for every one of the race's continuous viewing hours. Preview your own name on any race page, free, before you spend a dollar.
Your brand at mile 65, when a family is glued to the board
We keep inventory deliberately small — around three clean placements. This audience is hostile to clutter and we would rather protect the thing that makes it worth sponsoring.
What founders are actually buying: 45 hours of nonstop attention.
Public tracking opened Jul 28, 2026. Everything below is cumulative since that morning, counted from our own server logs with bots excluded — no analytics vendor, no estimates, and it grows with every race we cover.
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people, all time
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page views
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sessions over an hour
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messages carried to runners
Live on the board right now
Between races at the moment — the next one is never far away.
77% on phones. 61% come back. One person never closed the tab.
--%
came back — 3+ views or multiple days
--%
on phones — crews and family mid-race
--%
watching a live race
--%
studying splits, pace and athletes to train
Founding rate: $1,500 per race. Then $2,500. No discounts, ever.
What it costs
The first three take the early risk, so their rate locks at $1,500 forever. After that it is $2,500, and we never discount.
Presented-by placement for the full duration, which for a hundred-miler is 24 to 48 continuous hours. First three partners only.
Same placement across five races, booked in advance. Works out at $1,200 a race.
What the rate becomes once the first three are taken. Nobody has paid this yet and we are not going to pretend otherwise.
The arithmetic, from the numbers at the top of this page. One race drew 4,292 people and 25,040 page loads, and 475 of those sessions ran past an hour. At the founding rate that is around $3 per hour-long session, and nothing at all for the other 3,382 people who came through. Divide it yourself, the figures update live.
What is not included: we do not run tracking pixels, we do not sell data, and there is no third-party ad script anywhere on this site. That is the reason the audience tolerates a sponsor at all, so it is not negotiable.
See it on the live race
Type a name and it renders in position on the race page, above the leaderboard, with the field still moving underneath. Nothing is saved and nobody else sees it.
Lock your founding slot
The deep archive your placement lives in year-round: 151 races, 1994–2026, 9 million replayable race miles. And every number on this page compounds with every race we cover.
This is who is watching.
Photo: US Army / Public domainThree placements. One audience that stays.
Every number on this page is measured from our logs, never estimated.
Lock your founding slot →